Children are the key point in acculturation process because the future and continuity of traditions belonging to a community depends partly on how effectively we transmit them. In this sense, in general museums and specifically museums of toy and play considered quite important for children’s folklore are vital research topics for folklorists and educational scientists in terms of their cultural and educational aspects. The number of toy and museums have relatively increased in recent years and there are currently twenty-one museums of toy and play in Turkey. I visited most of them for the purposes of research and observation. The aim of this article is to define their mission, vision; discuss their cultural, economic, educational and political functions; analyze them in terms of such criteria as place, personnel, collection, advertisement, policies of administration, educational activities and finally to propose a model museum linking intangible cultural heritage perspectives with Turkish toy and play museums. It is important to create a report of their current situation to help them improve. This study was created with data gathered from the fieldwork conducted in Turkey from 2018 and 2019. As a result, it was found that some of the museums tend to fail reflecting the 21st century intangible cultural heritage museum ideals, which bind ‘experience’, ‘cultural transmission’ and ‘learning’ together. Some of them though have started to adopt very modern ways and techniques to both safeguard and transmit Turkish intangible cultural heritage at the same time.